Beneath the excitement surrounding AI lies a much larger systems challenge that is receiving far less attention: the physical infrastructure supporting intelligence expansion itself….
Translating Frontier Physics Into Institutional Pathways
Strategic framework, investor positioning, market research, governance exploration, and commercialization pathway development for a frontier-science venture Galactic Unity…
New Client Counterpart
Kind Marketing announced today that it has been selected to support Counterpart, an enterprise technology company developing an operational intelligence platform designed to help organizations improve coordination, strategic alignment, execution, and decision-making across complex business environments…
From Good Intentions to Legal Compliance: Navigating Sustainability Disclosures
In an era where consumers, investors, and stakeholders demand transparency, sustainability reporting has become a critical component of corporate strategy…
New Client Galactic Unity
Kind Marketing announced today that it has been selected to support Galactic Unity, a frontier-science venture exploring advanced energy concepts at the intersection of physics, engineering, and long-horizon scientific research….
Kind Marketing’s CEO Charlene Moore Joins Silver Birch Growth’s Executive Advisory Board to Drive Innovation and Growth
Kind Marketing is pleased to announce that its CMO, Charlene Moore, has joined the Executive Advisory Board of Silver Birch Growth (SBG), a leader in identifying and sourcing AI, data, and software solutions for businesses…
Measuring Brand Equity: Tangible and Intangible Approaches
Brand equity represents the added value a brand name brings to a company’s products or services. It makes Coca-Cola more than a beverage and Rolex more than a timepiece, reflecting what consumers think and feel about a brand…
PR in the AI Era: What’s New and What Will Never Change
The world of public relations is evolving rapidly, with AI playing a pivotal role in reshaping how brands communicate and connect with their audiences. Yet, amidst the technological transformation, some core principles of PR remain steadfast, guiding the industry through decades of change…
From Press Releases to Predictive Analytics: The Evolving PR Playbook
As PR adapts to the technological advancements of the AI era, the strategies and tools we use have become more dynamic and sophisticated. But the real story is how these innovations are reshaping the PR playbook while maintaining its core foundation.
New Client TBG Trains
Kind Marketing announced today that it has been selected to develop the new brand and web strategy for TBG Trains – a national provider of tailored workforce development and certification programs on a mission to empower individuals in unlocking their true potential…
How We Drove Higher Brand Awareness for a Category Innovator
Brand Refresh leads to 4,768% rise in online engagement and 2,087% increase in subscriptions and leads. Based in Henderson, NV – with current operations in Australia and New Zealand – CH4 Global is on an urgent mission to bend the climate curve.
How We Helped Drive Skyrocketing Press Engagement, Unprecedented Media Mentions and Phenomenal Market Impact
As the marketing and PR agency of record for CH4 Global, Kind Marketing was charged with strategically overhauling the company’s Public Relations (PR) approach. To that end, we proactively restructured it by deploying a CH4 Global-dedicated team diligently working daily…
Charlene Moore, CEO of Kind Marketing, Joins XtendLive’s Customer Advisory Board
Kind Marketing is pleased to announce that its CEO, Charlene Moore, has joined the Customer Advisory Board for XtendLive, an innovative digital event platform…
The Crucial Role of Brand Awareness in Market Success
By Charlene Moore, CEO & Co-Founder
I recently came across a post that suggested companies don’t need branding or brand awareness—just sales—and the rest will follow. This sentiment, in my professional opinion, couldn’t be more misguided…
How We Catalyzed Award-Winning Momentum in Sustainable Agriculture
As CH4 Global scaled its presence in 2024, it recognized the need for strategic industry validation to reinforce its leadership in AgTech and climate innovation. While the company had built strong momentum with investors and partners, third-party recognition was essential to solidifying credibility, amplifying brand awareness, and driving market engagement…
How AI-Driven Market Intelligence Aligns Founders, Investors, and Marketers for Smarter Growth
In today’s high-stakes market, brand positioning isn’t just a creative exercise—it’s a business-critical function. The best founders, investors, and marketers know that building a successful brand requires an ever-increasing level of innovation, deep insights, strategic foresight, and real-time market AI, to drive smarter growth…
Beyond B Corp: Understanding Industry Standards for Sustainability Reporting
Sustainability reporting has grown from a nice-to-have to an essential practice for companies across industries. As the demand for transparency and accountability rises, businesses are leaning on industry standards and certifications to ensure their disclosures are accurate, consistent, and credible.…
How We Successfully Collaborated to Develop a Compelling Brand Story, Launch a Game-Changing Product, and Drive Company Growth
The initial challenge was to establish a memorable, standout brand that resonated in the market. After the launch of Proterra Ag and its first innovation, HYPERroots, in October 2021, the next challenge was two-fold: position the company to handle the influx of sales inquiries from small farmers and large-scale businesses, and effectively convey its brand story to a growing audience…
Kind Marketing CEO & Co-Founder Graduates United Nations Climate Change Courses
Kind Marketing Co-Founder and CEO, Charlene Moore, has successfully completed two esteemed United Nations Climate Change courses: Circular Economy and The Paris Agreement on Climate Change….
Constantly Costly Contractors
In many businesses and operations contractors often get lumped together in one big budget bucket. This is a common uphill battle for us, and it seems to be the case with our fellow marketing and relations agencies as well. We’ve all heard it from at least one client, “You’re our most expensive contractor”…
Winning Recognition: How Industry Awards Boost Investor Confidence and Brand Authority
Industry awards are more than just trophies on a shelf—they are third-party validation that can significantly enhance your brand’s credibility, attract investors, and generate media attention…
Kind Marketing Partners With World Farmers’ Organisation and Zinc Media to Feature Client CH4 Global in “The Future of Food” Documentary Film Series
As the agency of record for CH4 Global, Inc. — a climate tech company that is urgently working towards reducing enteric methane emissions to help bend the climate curve — Kind Marketing™ is proud to announce our client’s featured role in a documentary series…
Kind Marketing Unveils Enhanced Website, Expands Global Impact Services
Kind Marketing™ proudly announces the launch of its revamped website. The updated website showcases Kind Marketing’s comprehensive suite of services, including brand strategy, communication, public relations, website creation, and creative services…
The Art of Strategic Balance
Integrating Research Without Losing Brand Focus: An essential aspect of strategic decision making is balancing data-driven insights and research with the core vision and mission of a brand…
Example of Market Valuation: Rolex vs Competitors
When presenting market valuation to investors, it’s crucial to highlight how the brand’s equity stands out compared to competitors. For a brand like Rolex, this involves showcasing its premium status, brand loyalty, market share, and financial performance…
Quinn Solomon Joins Kind Marketing
Kind Marketing™ proudly announces its newest team member, Quinn Solomon, who will be fulfilling the role of our Media Relations Specialist for client-specific accounts…
CH4 Global Wins Norrsken 2023 Impact/100 Award
Kind Marketing client, CH4 Global has won the Norrsken Impact/100 2023 Award. The award recognizes and champions 100 of the world’s most forward-thinking impact startups confronting the world’s most urgent issues…
Methane Mitigation Client Raises US$29MM in Series B Funding
The company will use the funds to build and validate the CH4 Global EcoPark™, an aquaculture and production facility that will make CH4 Global’s signature product, Methane Tamer™, at scale…
Client CH4 Global Breaks Ground On Their First EcoPark in South Australia
Kind Marketing client, CH4 Global has broken ground on their first full-scale EcoPark which will allow them to grow and process enough Asparagopsis seaweed to feed up to 30,000 cattle per day…
Stephanie Tilton Joins Kind Marketing
Kind Marketing™ announced newest team member, Stephanie Tilton, who will be fulfilling the role of our Content & Communications Manager for client-specific accounts….
Kind Marketing Transforms Climate Tech Brand – CH4 Global In Preparation for Next Phase of Growth
This brand transition broadens the company mission while remaining loyal to its purpose – to urgently impact climate change, at scale. In addition to the company brand update, Kind Marketing also worked with their team to develop a new product line brand – launched this week…
CH4 Global Wins 2022 SA Climate Leaders Award
Kind Marketing client CH4 Global, today announced the first commercial sale and supply of its proprietary Asparagopsis-based product for ruminant animals to reduce agricultural emissions of methane—one of the most immediate threats to our global climate…
Building PR & Brand Traction in Climate Tech, AgTech, & Food Innovation
For companies in Climate Tech, AgTech, and Food Innovation, visibility is crucial for attracting investors, industry partners, and customers. A strong media presence and brand authority establish trust…
Kind Marketing Helps Attain Real Leaders Top 50 Eco Innovation Award for Client CH4 Global
The Real Leaders Eco Innovation Awards honors the companies applying innovative environmental solutions for the greater good. It’s an annual global ranking of companies that drive environmental social impact in all major sectors of the economy. The companies selected have a new vision of what the world should look like and how the environment should benefit…
From Pain Points to Positioning: Brand Strategy in Climate Tech & AgTech
In the Climate Tech, AgTech, and Food Innovation sectors, companies face unique challenges that can hinder growth and investor interest. Recognizing and addressing these pain points is crucial for building effective media and brand strategies…
CH4 Global Announces First Commercial Sale of Proprietary Methane-Reducing Asparagopsis Feed Supplement for Cows
CH4 Global™, Inc., today announced the first commercial sale and supply of its proprietary Asparagopsis-based product for ruminant animals to reduce agricultural emissions of methane—one of the most immediate threats to our global climate…
New Client CH4 Global
Kind Marketing announced today that it has been selected as Agency of Record (AOR) by new client CH4 Global, a provider of innovative solutions to mitigate greenhouse gas (GHG) emissions and positively impact climate change at scale.
New Client LogicHub
Kind Marketing helps LogicHub make a splash at RSAC 2022. Today, Kind Marketing, a full service marketing agency headquartered in Las Vegas, Nevada, announces new client, LogicHub, an automation-driven cybersecurity company with a core focus in automating 99% of the threat lifecycle management process.
New Client Proterra Ag
Kind Marketing helps Proterra Ag make a difference in agriculture. Based in Las Vegas, Nevada – Kind Marketing LLC proudly announces its work with Proterra Ag™, a California-based AgTech innovator that helps growers solve their greatest challenges through sustainable solutions. Kind Marketing’s exclusive focus on mission-driven organizations makes the agency a natural fit for Proterra Ag…
New Client FlexCharging
Kind Marketing proudly announces new client, FlexCharging. FlexCharging is an electric vehicle data analytics and managed charging provider. FlexCharging’s smart charge app and charge optimization algorithm automatically manage EV charging needs, including load shifting and smart charging capabilities…
New Technology Partner A Win for Kind Marketing Clients
Kind Marketing, LLC, headquartered in Las Vegas, NV, announces new technology that will be added to their product and service offering. The new tool is an audience broker tool, allowing the agency to extract public data from social media sites…
Growing SEO & Brand Awareness
A start-up cybersecurity company, lacked brand and website awareness. Putting a solid strategy in place with metrics the team could get behind was essential…
New Client LayzieTheSavage
Kind Marketing, happily announced their new client, LayzieTheSavage, AKA Michael Mardones, creator, photographer, videographer and social guru to the stars of MMA and professional wrestling, who will be utilizing Kind Marketing as his agency of choice for his brand, marketing strategy and new website…
Commercial Strategy for a Blue Ocean Opportunity
A sustainable logging company, lacked a central mission, vision, and clear roadmap. Getting everyone aligned on mission, vision, and strategy was both the challenge and the solution…
New Client Chicago Fast Foods
Kind Marketing proudly announces new client, Chicago Fast Foods, a ghost kitchen for five high quality food delivery brands. A bit more – About six months ago we started working with a gentleman who had a great vision…
Purpose Driven Communication
Rainbow Light was not leveraging its strong corporate citizenship into an integrated CSR. Acting advisor, Kind Marketing, helped create a CSR brand story, weaving together many disparate strands…
Messaging Continuity
Defining a brands voice, tone and consistent messaging for specific audiences is crucial if you are looking to gain brand understanding and awareness. This case study explores how we helped to make a shift in the right direction…
Brand Awareness
Rainbow Light needed a cohesive annual brand program to strengthen consumer and retail awareness of the corporate brand’s values, ethics, and practices. As a solution, Kind Marketing created a full brand awareness program…
Center of Excellence
Health Products Holdings Co. Wellnext – a parent corporation of several top supplement brands, lacked a consistent approach to the shopper experience and surrounding programs. As a solution, we created the Center of Excellence…
Our Journey with Homeless Garden Project
In 2019 Kind Marketing™ started a journey with the Homeless Garden Project, a non-profit in Santa Cruz, CA that has served as a blueprint for many non-profits wishing to copy their impactful and successful model. Through the soil of their urban farms, it is their mission to provide the tools and life skills people need to build a home in this world…
Great Leadership
Recently, I have been reflecting on some of the great CEO’s and other leaders I’ve had the great fortune of working with. After many years, working with many Chiefs and VP’s, there are really only a handful I would put in the category of great leaders…
Brand Style vs. Brand Strategy
More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the strategy and positioning…
Tips for Creating Presentable Vlogs
Whether you’re pre-recording one interview or a series, creating a high quality vlog is no small feat. Luckily there are some simple actions you can take before you begin to set yourself up for greatness. Pre-production is key…
New Client Art&Display
Kind Marketing™ is thrilled to be working with Art&Display, a Santa Cruz native exhibit house hitting its 20 year anniversary this year. We have partnered with Art&Display for over five years on numerous client exhibiting projects and just absolutely love what they do…
New Client Homeless Garden Project
Kind Marketing™ is extremely honored to announce new client, The Homeless Garden Project. Their lovely mission is within the soil of their urban organic farm, to help people find the tools they need to build a home in this world we share together.
Planning for a Successful Expo
The ideal time to start your event planning is 6 months prior to the show. That means the clock is ticking for Expo West, in March of 2019. If you are looking to upgrade or even develop a new booth, you’ll get the best advantage by starting the exhibit house review and proposals now…
New Client Virsec
Kind Marketing™ is super honored to be working with Virsec®, an emerging technology client in the security sector. We are excited to bring not only our marketing and creative expertise to the table but also our sustainability leadership to this group.
Proudly Introducing Kind Impact
Today we are formally introducing Kind Impact™, an integral part of Kind Marketing™ where we focus on ways to give back to our planet, society, and other businesses that are doing good in the world.
New Client The Educated Body
We’ve been working with The Educated Body™ to develop their new brand. The owner, Teresa Moorleghen had us at, eco-friendly retreats, however we know from experiencing one of her outings first hand, these getaways are so much more! We are super excited to be working with Teresa and The Educated Body…
Kind Marketing Unveils Kind Operations
Kind Operations™, making impact and transparency a key metric for operational success. This new branch formalizes the commitment to sustainability and will set the bar for how we operate internally, with our partners, and our clients. Low impact and restorative wherever possible is the goal…
How We Invest in Like Minded Companies
We want to help find your mission. We are investing in like minded companies to improve the way business is done. We believe that to truly be a force for change a different kind of marketing is required…
A Postive Direction
Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability…
New Client The Active Towel
A Santa Cruz, California company; The Active Towel® is a collection of lovely and practical Turkish towels. These traditional, flat-woven Turkish towels, called “peshtemals” are part of the ancient Turkish ritual of cleansing and are used to wrap the bather after the bath.
Give Gifts that Give Back
With all the natural disasters over the past year, it just feels wrong to spend money on pointless junk and self indulgent items over the holidays. This year we’d like to encourage you to join us and choose to put your money into gifts that will make a difference…
Post Show Reporting
The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy…
Straus Family Creamery Selects Kind Marketing for New Exhibit Design
We’ve been selected by Straus Family Creamery to bring their unique story to the forefront with a new sustainable booth design constructed with recyclable or biodegradable materials, showcasing at Expo West 2018.
New Client Straus Family Creamery
Based in Marshall, CA, Straus Family Creamery is a Northern California, certified organic creamery offering milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States…
Mastering Lead Management: A Blueprint for Tradeshow Success
In the dynamic world of business, trade shows offer invaluable opportunities for networking, brand exposure, and lead generation. Yet, all too often, companies fall short of their lead goals due to inadequate processes and follow-up strategies. The key to unlocking the full potential of trade shows lies in…
Develop Meaningful Trade Show Objectives & Plan How to Achieve Them
One thing we have noticed in pretty much all the industries we’ve played in is that CEO’s, CFO’s and much of senior management has a hard time justifying the costs of trade shows, as they should. Many of them ask, what is the value of the shows and what is the ROI we can expect?…
Exhibitors: Never Do These 5 Things
Companies spend a fortune attending trade events each year, so getting the most out of them is just smart. We believe that the way to truly to get the most out of a show is by leaving a positive, memorable impression on the attendees, press, partners, investors and vendors because the alternative can seriously sully a brands reputation…
New Exhibitor at Natural Products Expo West?
Our team at Kind Marketing has been involved with trade events for quite some time. After producing more than 100 shows world wide, we’ve gained a lot of insights that can really make a difference in your show experience.
New Client Casa Rosa
Casa Rosa, located in Tulum on the Mayan Riveria, is an eco-friendly, beachfront villa on the white sand beaches of pristine Tankah Tres Bay, 75 miles south of Cancun….
Brand Swag: When is it not a waste?
For those of us that have been to our fair share of trade events, we’ve seen so much money wasted on merchandised junk. In fact, most attendees will end up leaving show merch in their hotel rooms and seasoned attendees won’t even take the offer. It makes us wonder why companies are still wasting the money and littering the landfills…
Greenwashing: What’s up with that?
Greenwashing; disinformation disseminated by an organization so as to present an environmentally responsible public image. We’ve all seen the giant wave of companies claiming to be “green” in the past decade or so, and it’s great that the public opinion of “green” and “sustainable” and “organic” products and companies has evolved so much. From the elusive, exclusive, expensive, hippy stereotype…
We’re Here
We are so excited to announce the launch of our new business, Kind Marketing™, LLC, a Californian agency headquartered in Santa Cruz, with a satellite office in Los Angeles. Our mission is working with sustainable companies to co-create authentic and magnetic brands while helping each client define their truest purpose…