Brand awareness programs and tactical content updates lead to a 178% increase in web hits from search engines.
Company
Website
Assignment
Timeline
The Challenge
Cybersecurity client Virsec, lacked brand awareness and a solid SEO strategy.
The Solution
Kind Marketing and strategic partner Michelle Netten implemented a site-wide SEO update that included keyword analysis and content updates, site submissions, monthly site map updates, title tag optimization, meta description and image optimization and Google Tools Integration. Additionally through our site scan tools we discovered, and corrected, all the 404 error links as well as properly setting up the 301 redirections. Lastly we optimized the site for better ranking and user experience.
For furthering brand awareness we promoted the extensive library of whitepapers, training videos and webinars that drove audience to the site through social, (limited) ppc, e-mail and third party event marketing opportunities.
The Results
Individuals seeking Virsec directly raised by 300% and e-mail click-through by 30,812%. We can look at this a one measurement of brand equity growth over the years.
OVERALL SEO GROWTH FROM 2018 - 2020 - 178%.
About Kind Marketing
Kind Marketing is a female-owned, purpose-driven branding, marketing, and public relations agency. Since 2017, we’ve helped socially responsible brands create meaningful connections, elevate awareness, and achieve lasting impact. At Kind Marketing, we believe in the power of purpose. If you’d like to discuss how we can support your PR efforts, contact us today.
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