Amidst other impressive stats, Kind Marketing creates a 674% increase in press engagement and 1,300% surge in press interviews from 2022 to 2023.
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Introduction: CH4 Global Revolutionizes Methane Mitigation
Based in Henderson, NV – with current operations in Australia and New Zealand – CH4 Global is on an urgent mission to bend the climate curve. The company delivers market-disruptive products that enable the food industry value chain to radically reduce GHG emissions. Its initial focus is on reducing the methane emissions yielded by cow burps…a major contributor to climate change. And its first innovation to that end is Methane Tamer™ feed additives for feedlot cattle, which reduces those emissions up to 90% by harnessing the power of Asparagopsis seaweed.
The Challenge: Align PR Efforts with Business Momentum
In the fast-paced world of sustainable solutions, CH4 Global embarked on a transformative journey in 2022. The company’s initial PR engagement was in line with its early-stage status and limited physical presence in North America. However, in late August 2022, the company recognized the need for a restructured approach to align with its momentum. After all, the company was seeing growing solution and industry awareness, and investor interest after launching its first product and announcing new partners.
The Solution: Strategic Overhaul of Public Relations
As the marketing and PR agency of record for CH4 Global, Kind Marketing was charged with strategically overhauling the company’s Public Relations (PR) approach. To that end, we proactively restructured it by deploying a CH4 Global-dedicated team diligently working daily to:
- Foster ongoing media relations and heightened brand awareness
- Disseminate fresh insights and reports
- Significantly increase pitching efforts
The Proof: A Growing Market Presence and Influence
The success of the transformative approach was evident in a substantial increase in interviews and thought leadership articles in third-party publications. The result of this increased activity was staggering year-over-year growth, particularly in press engagement and media visibility, leading to an unparalleled surge in market impact. Specifically, CH4 Global established itself as an industry thought leader, grew brand awareness, and gained partner and investor interest.
PR Highlights:
- 674% increase in press engagement and 1,300% surge in press interviews from 2022 to 2023.
- Notable mentions in global publications including Reuters, Feed Navigator, Tech Crunch, and Trading View solidified CH4 Global's position as a key player in the fight against methane emissions.
- Showcased CEO Steve Meller’s expertise and CH4 Global's commitment to sustainability through strategic interviews.
Journalist Soundbites:
- Forbes journalist Steve Savage acknowledged CH4 Global's impact on growth rates, milk production, meat quality, and regulatory considerations.
- Semafor climate and energy editor Tim McDonnell recognized CEO expertise and marked CH4 Global as a noteworthy entity.
- New York Times climate reporter Brad Plumer expressed interest and committed to staying informed about CH4 Global's developments.
Share of Voice Dominance:
- 1,800 total mentions based on PR pickups, outpacing seven competitors and securing a 33% lead over them
- Dominated the United States market with 82% of mentions, establishing a strong presence in the region.
Digital Growth:
- 449% growth in LinkedIn presence (measured via new subscribers, engagement, shares, and views).
- 221% year-over-year growth in website visitors, 334% increase in website visitor sources, and 452% boost in email referrals via partner sites, social referrals, and campaigns.
- 76% increase in leads via the company’s website.
