Samantha Ray
/ President Creative & Co-FounderSamantha Ray, a visionary designer, stands at the intersection of the current and the future, leveraging an intuitive sense that sets her apart in the dynamic world of design. With a wealth of experience and a pulse on the latest trends, Samantha is the President Creative and Co-Founder of Kind Marketing, where she channels her passion into crafting compelling brand narratives and experiences. Her unique ability to forecast design trends gives clients a distinct advantage, ensuring they not only keep pace with the present but also stay ahead of the curve.
At Kind Marketing, Samantha plays a pivotal role in steering clients through the intricacies of brand design strategy, graphics, digital marketing, and website development. Her hands-on approach extends beyond the digital realm, encompassing event production where she orchestrates everything from client exhibits to VIP events, demonstrating her comprehensive understanding of brand representation.
Samantha's diverse expertise spans across industries, from luxury and fashion to cutting-edge technology, climate tech, and natural channels. As a dynamic entrepreneur, she has ventured into various business pursuits and investments, all rooted in her unwavering passion for design across different mediums and product development.
Before founding Kind Marketing, Samantha served as the Creative Director at Spin66 Studio, a successful marketing agency. Her tenure there was marked by impactful collaborations across technology, entertainment, and health and wellness sectors. Leading her team, she spearheaded the creation and launch of numerous product and corporate brands, showcasing her prowess in strategic planning, market strategy, and positioning.
When asked about her favorite project, Samantha's response reflects her genuine love for the craft. While acknowledging the difficulty in singling out one project, she expresses a particular fondness for website design, considering it an indispensable aspect of her creative journey. However, her true joy lies in the versatility of each design project, likening them to intricate puzzles waiting to be solved. In her own ventures, Samantha finds the most liberation, cherishing the freedom to explore uncharted creative territories.
One notable project stands out in her memory—an emotionally resonant logo design that brought a client to tears with sheer happiness. Samantha's ultimate satisfaction lies in making people happy through her creative endeavors, a testament to her deep commitment to infusing joy and meaning into every design she brings to life. As Samantha celebrates another year of creative milestones, her journey continues to shape the visual landscape with innovation, empathy, and an unwavering dedication to the transformative power of design.
Outside of work Samantha is also a mom to her awesome little girl and two dogs. She loves witty, sarcastic banter, walking and spending time outside with friends and family, traveling and experiencing the world through food, cooking, and binge-watching a great new show.