Integrating Research Without Losing Brand Focus: An essential aspect of strategic decision making is balancing data-driven insights and research with the core vision and mission of a brand…
Example of Market Valuation: Rolex vs Competitors
When presenting market valuation to investors, it’s crucial to highlight how the brand’s equity stands out compared to competitors. For a brand like Rolex, this involves showcasing its premium status, brand loyalty, market share, and financial performance…
Measuring Brand Equity: Tangible and Intangible Approaches
Brand equity represents the added value a brand name brings to a company’s products or services. It makes Coca-Cola more than a beverage and Rolex more than a timepiece, reflecting what consumers think and feel about a brand…
Constantly Costly Contractors
In many businesses and operations contractors often get lumped together in one big budget bucket. This is a common uphill battle for us, and it seems to be the case with our fellow marketing and relations agencies as well. We’ve all heard it from at least one client, “You’re our most expensive contractor”…
The Crucial Role of Brand Awareness in Market Success
By Charlene Moore, CEO & Co-Founder
I recently came across a post that suggested companies don’t need branding or brand awareness—just sales—and the rest will follow. This sentiment, in my professional opinion, couldn’t be more misguided…
New Client TBG Trains
Kind Marketing announced today that it has been selected to develop the new brand and web strategy for TBG Trains – a national provider of tailored workforce development and certification programs on a mission to empower individuals in unlocking their true potential…
Charlene Moore, CEO of Kind Marketing, Joins XtendLive’s Customer Advisory Board
Kind Marketing is pleased to announce that its CEO, Charlene Moore, has joined the Customer Advisory Board for XtendLive, an innovative digital event platform…
Kind Marketing CEO & Co-Founder Graduates United Nations Climate Change Courses
Kind Marketing Co-Founder and CEO, Charlene Moore, has successfully completed two esteemed United Nations Climate Change courses: Circular Economy and The Paris Agreement on Climate Change….
Kind Marketing Partners With World Farmers’ Organisation and Zinc Media to Feature Client CH4 Global in “The Future of Food” Documentary Film Series
As the agency of record for CH4 Global, Inc. — a climate tech company that is urgently working towards reducing enteric methane emissions to help bend the climate curve — Kind Marketing™ is proud to announce our client’s featured role in a documentary series…
Kind Marketing Unveils Enhanced Website, Expands Global Impact Services
Kind Marketing™ proudly announces the launch of its revamped website. The updated website showcases Kind Marketing’s comprehensive suite of services, including brand strategy, communication, public relations, website creation, and creative services…
