As the agency of record for CH4 Global, Inc. ⎯ a climate tech company that is urgently working towards reducing enteric methane emissions to help bend the climate curve ⎯ Kind Marketing™ is proud to announce our client’s featured role in a documentary series. Produced by the World Farmers' Organization (WFO) and Zinc Media, the short films making up “The Future of Food” series showcase how farmers are embracing new solutions that enable them to transition to more sustainable, climate-resilient, and nature-positive farming practices.
The Kind Marketing team provided on-location filming of CH4 Global CEO, Steve Meller, at the Nevada Red Rock Conservation area. Simultaneously, the Zinc Media team filmed on location in South Australia at one of CH4 Global’s facilities and the HB Rural farm – an agricultural cooperative and CirPro feedlot partner – in Australia. CirPro, a CH4 Global partner, paved the way for HB Rural to join CH4 Global in the feature film.
Amidst a worldwide crisis and with limited time to act, the agricultural sector and farmers need support to guarantee the ability to provide sustainable food to our planet. It is essential that we acknowledge the importance of our food sources, farmers, and their joint efforts towards sustainable and nature-friendly food production.
With this in mind, the WFO – representing more than 1.2 billion farmers worldwide – took the initiative to create a compilation of short films on this topic. These documentaries aim to shed light on the collaborative efforts of farmers, food producers, governments, international organizations, and the private sector in supporting the farming industry. The goal is to secure the industry’s future and make it more sustainable by inspiring positive change, and highlighting and promoting best practices to mitigate and adapt to climate change.
As we face multiple challenges, it is crucial to recognize the essential role that farmers play in tackling climate change.
⎯ Steve Meller, CEO & Co-founder @ CH4 GlobalWe were able to shed light on the important work our client, CH4 Global, is doing in the face of this crisis by partnering with WFO and Zinc Media. We are proud of the outcome and look forward to spotlighting not only the great work CH4 Global is doing, but also the efforts of other change makers featured in this series.
⎯ Charlene Moore, CEO & Co-founder @ Kind MarketingThe WFO recognizes the importance of innovation and encourages a bottom-up approach that is based on scientific evidence and geared towards achieving tangible results. To that end, it believes that in order to combat the impacts of climate change, farmers, researchers, and all stakeholders in the agricultural value chain must work together. As the WFO underscores, while farmers are at the forefront of fighting climate change, they cannot do it alone. Other stakeholders such as the private sector and governments have a critical role to play in collaborating with farmers to develop effective climate solutions. Ideally, this collaboration is based on meaningful engagement and cooperation between all parties, with the goal of achieving a sustainable and resilient agricultural sector that can withstand the challenges posed by climate change.
→ VIEW THE FULL CH4 GLOBAL SEGMENT
For more information and to view all of this year’s docuseries, please visit https://www.wfo-oma.org/.
About Kind Marketing
Kind Marketing™ is a female-owned and operated branding, marketing, and public relations agency, serving clients in B-B, B-C and Nonprofits. Founded in 2017, Kind Marketing practices socially responsible marketing to help companies be a force for good while building their brands. We believe in the power of purpose, and it's reflected in our dedication to supporting brands that are committed to making a positive impact. Kind Marketing isn't just a name; it's a reflection of our ethos and our unwavering dedication to serving people, communities, and the environment.
