Tag Archive

Below you'll find a list of all posts that have been tagged as “Brand Honesty”

Greenwashing

Greenwashing: What’s up with that?

Greenwashing; disinformation disseminated by an organization so as to present an environmentally responsible public image. We’ve all seen the giant wave of companies claiming to be “green” in the past decade or so, and it’s great that the public opinion of “green” and “sustainable” and “organic” products and companies has evolved so much. From the elusive, exclusive, expensive, hippy stereotype…

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