Integrating Research Without Losing Brand Focus: An essential aspect of strategic decision making is balancing data-driven insights and research with the core vision and mission of a brand…
Tag Archive
Below you'll find a list of all posts that have been tagged as “Brand Strategy”
Measuring Brand Equity: Tangible and Intangible Approaches
Brand equity represents the added value a brand name brings to a company’s products or services. It makes Coca-Cola more than a beverage and Rolex more than a timepiece, reflecting what consumers think and feel about a brand…
New Client TBG Trains
Kind Marketing announced today that it has been selected to develop the new brand and web strategy for TBG Trains – a national provider of tailored workforce development and certification programs on a mission to empower individuals in unlocking their true potential…
How We Successfully Collaborated to Develop a Compelling Brand Story, Launch a Game-Changing Product, and Drive Company Growth
The initial challenge was to establish a memorable, standout brand that resonated in the market. After the launch of Proterra Ag and its first innovation, HYPERroots, in October 2021, the next challenge was two-fold: position the company to handle the influx of sales inquiries from small farmers and large-scale businesses, and effectively convey its brand story to a growing audience…
New Client CH4 Global
Kind Marketing announced today that it has been selected as Agency of Record (AOR) by new client CH4 Global, a provider of innovative solutions to mitigate greenhouse gas (GHG) emissions and positively impact climate change at scale.
Brand Style vs. Brand Strategy
More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the strategy and positioning…
